Should have patented my post "Not everything will go into the cloud, BUT everything will be affected by it"
Nick Carr is saying the exact thing "Not everything will move into the cloud, but the cloud will move into everything."
PS i really like the comment by Charles on Nick's post "There is no cloud. There is only a finger pointing at the cloud. To see the cloud, it is necessary to see beyond one's finger." appeals to the martial artist in me..
A year or so ago i went to a Salesforce.com event in which they trotted out a Google Apps exec to support their no software message. The guy (I forget his name) was delayed coming into Sydney and so was pretty jet lagged. His only piece of take home message “ we’re [at Google] a big believer in the no software message”
Kinda interesting considering you have to download and install the Chrome software (as an aside is the browser morphing to legendary status, the same but different from ‘software’). This aside, the point was this. Cloud delivered applications require a robust internet connection and a browser.
This dependency on the browser and its ability to arbitrage Google has meant they’ve had to act and build something. This to me is the same play as Android, something I wrote about a wee while ago. It has nothing to do with the browser, but everything to do with the internet services that Google wants to deliver or protect. Search, advertising and apps.
Android is about giving Google a play mobile where they have no current advertising stream. Chrome is about a applications platform (and i suspect) a tool to get more information about web habits (which will enhance the advertising business). Google needs this because the ability for adds to be blocked in a browser by a plugin (see Nick Carr’s two pieces on Adblock) or by an ISP are trivial. This represents a very real threat to Google’s lifeblood… and to their credit they’ve innovated.
Microsoft is trying to but is clearly struggling… the browser as the OS of the future isn’t a picture that they particularly want. For that reason I believe they should get the hell outta the consumer market and focus on business. (more on this in a latter post). Microsoft are also failing in the mobile space. This piece by Tim O’Reilly really sums up the mess they’ve gotten themselves into. It also supports my hypothesis, Google’s building platforms that they are hoping will be web on-ramps. How successful they are in doing this will be interesting, given the issues they’ve had with robustness before. I actually don’t think they care if Chrome dominants or not, I believe that as long as there are others who jump on their path and deliver the same outcome…. Ads served up, easy and reliable access to applications they will be happy
This from Nick Carr
Behind Microsoft's big bid for Yahoo, I argue in a column at Forbes.com, lies a bigger shift: the transformation of consumer software into a media business.
This to me is conspiciously like my proposition of music in the clouds (or my tongue in cheek version -MaaS). Just coming at it from a the other end of the continuum.
I wrote before about the music industry. In this piece I said that the model is broken. Since this bit, both Nick Carr and Allan Leinwand at Gigaom have both written about it some more.
To me this one statement sums up the issue
Money needs to flow to artists for their creations in a legal manner.
The key word being ‘the Artist’. Isn’t it funny that the lobbying and noise is all coming from the record companies. .I would wager that they’ve wrapped up their actions in a nice bundle called ‘we are serving your best interests’ Mr or Mrs artist. But I think even a cursory examination of the wealth pools within this industry show that the artists get only a fraction of the benefit of their creativity. So in fact all this noise is entirely self serving, and people know it.
I think most people would happily pay for content knowing that most of the wealth is going to the content creators. ( I accept there will be outliers who never will)
The internet as a distributor model makes the record companies somewhat redundant and that is the issue. The internet gives you reach, rating and social networks give you authority weight or cat through. Downloads removes the need for CD’s –So what is left?
The ability to get payment and restrict access to content exists. Why not sell music in the cloud… or MaaS . This way the content creators get paid, the middle man is cut, and the content is protected. Just an idea….
Actually the more i think about this the more i think that the artists would love this kind of disintermediation play to happen and should actively embrace the internet model