There's quite a fracas between ISP's and the recording industry kicking off in New Zealand at the moment as a controversial piece of legislation comes into force. It's nothing new in so far as other governments have been silly enough to try and make ISP's the fall guys for a miserably inept industry and business model.
All of the counterfactual to the ISP's has been from the industry, not the artists. People who say they want to protect the artists ability to make money.
Well I have no doubt it is about money, but I can confidently say that its got virtually nothing to do with the artist because its not them that makes the money.
Check this out from Steve Albini , a guy who produces records. According to his generic picture, the artist receives just 2% of the profits, the record company gets 62%. No wonder its them trying to protect the status quo through lobby.
It seems to me that these organisations missed what technology disruption would do to their industry. It seems to me that by fighting a defensive action like this that they can't think of another way to make the kind of money that they are used too. It seems to me that artists themselves should start being heard here.
It also seems to me that artists should start disintermediating the leeches in their industry and use the disruptive technology to their advantage. Music as a service anyone ?
I wrote before about the music industry. In this piece I said that the model is broken. Since this bit, both Nick Carr and Allan Leinwand at Gigaom have both written about it some more.
To me this one statement sums up the issue
Money needs to flow to artists for their creations in a legal manner.
The key word being ‘the Artist’. Isn’t it funny that the lobbying and noise is all coming from the record companies. .I would wager that they’ve wrapped up their actions in a nice bundle called ‘we are serving your best interests’ Mr or Mrs artist. But I think even a cursory examination of the wealth pools within this industry show that the artists get only a fraction of the benefit of their creativity. So in fact all this noise is entirely self serving, and people know it.
I think most people would happily pay for content knowing that most of the wealth is going to the content creators. ( I accept there will be outliers who never will)
The internet as a distributor model makes the record companies somewhat redundant and that is the issue. The internet gives you reach, rating and social networks give you authority weight or cat through. Downloads removes the need for CD’s –So what is left?
The ability to get payment and restrict access to content exists. Why not sell music in the cloud… or MaaS . This way the content creators get paid, the middle man is cut, and the content is protected. Just an idea….
Actually the more i think about this the more i think that the artists would love this kind of disintermediation play to happen and should actively embrace the internet model