I use this little maxim all the time, usually for personal reasons (i’m in trouble with my wife). What continually staggers me is how little the logic of it is applied by businesses and business people. There are plenty of variants. ..
"Stop going to the same well"
"What got us here won’t get us there"
"It’s time to change the game"
They all mean the same thing. What you are doing isn’t getting you anywhere so why bother? Try doing something new.
As employers & shareholders we see cases of massive fraud like Madoff & Allen Stanford and wonder how it happened. Well at its simplest, they did something illegal & either didn’t get caught (Madoff) or it didn’t work out. Whatever, the point being that they kept right on doing it, continuing to dig themselves into a bigger hole.
Unfortunately this behaviour isn’t limited to a few renegades, it is evident in its legal form too. It’s called ‘Current mode of Operation’ & it exists in way to many companies & I’m willing to bet it is a far greater scam than anything any one person could achieve.
Many companies still believe that the things that once made them successful will help them deal with the future.
It’s a myth. Stop perpetuating it, stop wasting time resources and money on repeating what has become an obsolete business model (after all, if things were going so well why are you doing something new??) Instead have a genuine crack at doing something new. New isn’t just the end thing, it’s the END to END thing….
If you are struggling to change your business, look at the WAY you are trying to make it do this. Dollars to doughnuts you are applying the processes, technology & mindsets used to solve OLD problems to solving the NEW problem. That is to say, you are still digging. . .