Hot on the heels of Ben Kepes post about how SaaS companies will have some protection against the looming recession. McKinsey have come out with a piece that analyses the cost benefits to a customer of purchasing a SaaS solution.

Given that SaaS is 30% cheaper for the end user, expensible, has more flexible growth and retraction capabilities and delivers business benefits faster. I would say that things are looking quite rosy for the SaaS sector.

Added to this the VC and share market has shown a willingness to continue to shove money its way too (maybe they understand the things listed by Ben, but I suspect it’s more a swarming affect in action)

I maintain my earliest opinion about SaaS. It delivers true customer benefit. Whether this be cost, flexibility or speed to benefit. If you keep your customers happy you are onto a winner. a position like that makes you truly recession proof.