This one's for Rami at Salesboom.

 This week saw the announcement of Salesforce.com integrating with Google Apps. Ben Kepes covers it well here. The key point being that the announcement is a PR gag because the reality is that north of 90% of the enterprise  use MS exchange or lotus notes. To my mind it really misses the point 

So.... enter Salesboom.com. Who have come out with a Outlook Edition. As far as i can tell, its doing everything the salesforce thing does..but in a true enterprise app...

Nice one! 

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written by Ben Kepes, April 16, 2008

I never thought I'd be quoted as an apologist for MS office apps

Stranger things have happened I guess (but not many!)

Don't feel bad
written by Paul, April 17, 2008

Its just business sense is all. If Zoho dominated the email world it'd be different

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written by Greenberg, April 17, 2008

It is just about time some CRM company listened! Most people are used to outlook so why force them to use two different apps when they only need one! I think it is a bride issue with salesforce.com where they want to be the next microsoft, while the other guys like salesboom.com work on real issues that matter to customers.

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written by Paul, April 17, 2008

Hi Greenberg,

This is precisely why i think MS CRM will become more of a force.

2 proviso's to this success as far as i can tell - its SaaSafied and the pricing becomes more realistic)

Great Point
written by Morley Prendergast, April 18, 2008

Hello there, I am a marketing associate with Salesboom.com and would just like to thank you for your good words regarding our latest Outlook advancement. Also, I would be interested in talking with you further and would love for you to drop me an email sometime, thanks again.

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