Cloud, or X-as a Service is not the end game.

I’m a  big fan of cloud computing, over 2 years ago I wrote that in my opinion “SaaS was here to stay” because it was a natural evolution of traditional IT. In fact it was ICT, finally fulfilling its TCO promises.

But its not the end game. As good as it is, I think that the phenomenon has unwittingly instigated its own demise…

I think, businesses have been given a taste of value, and that this will be the key driver for change. At the end of the day, CEO’s want outcomes. They are raving about “service” now (which only highlights what a failure the traditional IT model has become in the business users eyes), but soon they will demand more.

I think that the next big thing will be outcomes. Business lead buyers (our new reality), heavily influenced by consumerisation, will move on and focus on how what you are selling achieves their outcomes.

“You take our CRM system, and your sales efficiency and hence revenue will increase to ..”

“Buy and system to collaboration, and productivity per employee will increase by 15%”

At this point in time, people buy technology to create a system to deliver a business outcome. Not the most efficient supply chain.

The trend toward technology becoming irrelevant is already in train, paying for the technology is next.

"Outcomes" the next big thing…

3 thoughts on “Cloud, or X-as a Service is not the end game.

  1. If people are focusing on outcomes as the “next big thing” then I would suggest it’s still an IT/tech approach and not one business will appreciate. It should always be “outcomes” no matter what the tech being referred to – Why upgrade to Windows 7 should NOT be a tech decision but a business outcome decision. Why use “the cloud” is exactly the same, what will the business get from it, what is the business outcome?

    Beating the drum to a very old song I know but I am passionate that this is where tech needs to be.

    • Agreed, we of the IT industry have an over inflated view of our importantance…and the importance of IT in general… the more i think about it the more i realise that MOST IT delivers very little competitive benefit…. so in that light its importance is…what?

      • Most IT is now akin to office furniture – you gotta have it but it’s merely a commodity to be bought from the cheapest (as long as it works no-one’s gonna care that much).

        Not all IT, some IT is akin to the special furniture for specialised needs (think comfy armchairs for visiting dignatries) but aimed at particular business requirements (you’re aiming to impress such people 🙂

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