I’m a big fan of cloud computing, over 2 years ago I wrote that in my opinion “SaaS was here to stay” because it was a natural evolution of traditional IT. In fact it was ICT, finally fulfilling its TCO promises.
But its not the end game. As good as it is, I think that the phenomenon has unwittingly instigated its own demise…
I think, businesses have been given a taste of value, and that this will be the key driver for change. At the end of the day, CEO’s want outcomes. They are raving about “service” now (which only highlights what a failure the traditional IT model has become in the business users eyes), but soon they will demand more.
I think that the next big thing will be outcomes. Business lead buyers (our new reality), heavily influenced by consumerisation, will move on and focus on how what you are selling achieves their outcomes.
“You take our CRM system, and your sales efficiency and hence revenue will increase to ..”
“Buy and system to collaboration, and productivity per employee will increase by 15%”
At this point in time, people buy technology to create a system to deliver a business outcome. Not the most efficient supply chain.
The trend toward technology becoming irrelevant is already in train, paying for the technology is next.
"Outcomes" the next big thing…