dated business models

I’ve been waiting on a parcel to be delivered, eagerly tracking it as it moved around the world from Minesota, via Ohio, Kentucky and now New Zealand.  I can see now that the parcel delivery company (in this case NZ Post) has been to my house

Delivery not made, left a Card to Call, item at depot. Please call us on XXX

I’ve had this before.  The card will say something like ” we will make another attempt to deliver the package, and then you have to pick it up from our local depot”

I’m struck by how wildly ineffecient the process is and how the carrier (and i’m not pointing the finger at NZ Post – well not just them) are abdicating their responsiblity to me…. as invariably they will attempt to deliver the package during the hours of 9am and 5pm.

Their whole business model is based on the data premise that 50% of the population is sitting at home, just like the used to in the [insert decade].

Why instead don’t these companies do some analysis. Data driven probability stuff.

Here’s what i’d do.  Look at my neighbourhood, find out how many people are working age, those that are at home parents, elderly etc. Then take a punt that in all probability, the majority of houses will be unattended during normal working hours.  So why waste time on a delivery. Instead try during the hours of 7am to 8.30 or after 6pm (again the laws of probability state if you work you are lmore likely to be home druing these hours.  The drivers can choose but as they are contracted they can make more on a single delivery than multiple failed attempts.  This isn’t even very sophisticated…

Imagine if the delivery company went all out and asked me when someone would likely be home on average…and stored that in a secure (SECURE) manner.  People are driven by routine, so on average this would vastly reduce the number of failed delivery attempts, resulting in cost savings, less pollution and happier customers…

I’m sure there are other business models like this, i know the internet has changed things somewhat but just occassionally (and normally only on really important occassions) you have to go into places like ….banks that don’t open on the weekend, local government, … why don’t you open when i’m not working??