Its becoming my strong belief that there are two divergent streams of activity going on. The youth affect, as detailed in Steve Borsch's Rise of the Participation Culture, where people are not only embracing the internet but actively seeking to harness its power. To them this is easy, they get technology. For the rest of us….well its stunningly hard. You also find yourself feeling guilty for thinking that, a little stupid, and the technocraty can be quite arrogant.
So often I work with director-level to senior executives on product ideation (focused brainstorming) and form always takes a back seat to function. If it's software, the data model and architecture gets 80% of the attention and human factors work (the user interface) gets 20% of the effort.